Your beard is an extension of your personality and it deserves the best care. Whether you're thinking of jumping on the beardwagon or you've been sporting your facial fuzz for a while, understanding the right tools, techniques and products to use are essential to getting your facial hair looking, feeling and smelling exceptional.
Our beard regimen has been developed with the finest ingredients and fragrances to deliver products that provide end to end care for your facial hair.

Step 1: Grow

As you begin your journey towards growing an awe-inspiring beard, you may face a number of issues that can inhibit your ability to grow it to its full potential. For example, unfavorable weather conditions, dry skin and stress can cause dandruff which irritates the skin and hair follicles, acne-prone skin can make growing a beard a painful process and harsh chemicals in shampoos and soaps can contribute to brittle hair.

Therefore, the first step to sustained and healthy growth involves understanding the importance of essential oils. They provide nourishment, strengthen the roots and help your hair retain moisture. Look for natural ingredients and special blends that help alleviate specific issues that you face, such as patchy growth, dryness, itchiness, hair fall, etc.

Step 2: Cleanse

During the course of a normal day your beard attracts everything from dust and pollution to errant food particles. Regular cleansing is therefore absolutely necessary to keep your facial hair and skin healthy and fresh.

Dry and coarse facial hair is a leading concern in the bearded community and washes and shampoos tend to aggravate this problem. Try to use products that condition your beard while you cleanse it or follow up your cleansing routine with beard hydration products such as butters, lotions, balms or light oils.

Step 3: Nourish

A rough beard will make you (and your loved ones) fall out of love with it very quickly. Besides keeping your beard clean it is equally important to keep it moisturised and soft. Depending on your beard style, skin type, hair quality and climatic conditions, the kind of products you will need to continually nourish your beard will vary. There is an abundance of products such as nourishing oils and beard conditioners viz. serumsbutters and creams available to keep you beard hydrated and soft all day.

These products often come with supplemental benefits such as additional hold, UV protection and smoothening properties. As always, look for quality of ingredients and benefits tailored to your needs.

Step 4: Style

When all your hard work has paid off and the time comes for you to flaunt your glorious beard and moustache, try a little wax to spice up your look for the special occasion. This will elevate your look and make it versatile, polished and sophisticated.


For thick consistent growth:

  • Eat right: Have foods rich in iron, biotin, zinc. Spinach, oysters, eggs, liver, cinnamon, sweet potatoes are some of the foods that will aid in healthy beard hair.
  • Exercise: Resistance training is shown to increase DHT (dihydrotestosterone – hormone that aids beard growth) levels. So, hit those dumbbells and try to hit a body fat % between 10-15% for ideal DHT levels.
  • Sleep well: 8 hours of sleep every night helps regulate DHT levels and ensures you're healthy. A healthy body equals a healthy beard.

Choosing the right beard style:

  • Grow a beard that makes your face oval: If you have a square/circular face, grow a beard with length. On the other hand, if you have a longer face, grow a beard that adds depth.
  • Avoid the neckbeard: Having a beard does not equal throwing away your razor. An unruly neckbeard can ruin the well-groomed look and needs to be maintained. Find a point placing two fingers horizontally above your Adams apple, and draw a U from the bottom of each ear passing through this point. Use a good trimmer or double-edge razor to get the neckline right.
  • Maintain the beard: Trim regularly, as some parts will grow faster and out-of-order than others. Trimming your beard can also get rid of existing split ends, reduce the occurrence of tangles and knots and help better define your jawline. If you're growing a beard, commit to taking care of it.


Complete care for your facial hair

₹ 749

Our Complete Beard Care kit contains everything you need to grow, cleanse, nourish and style your facial hair to get it in shape and looking its best everyday. Includes Beard Growth Oil, Beard Shampoo & Conditioner (Wood-scented), Stubble Oil (Cedarwood), Beard Butter (Wood-scented), Moustache Wax (Wood-scented) and Beard Serum. Signature blend of warm woody notes: Oriental, Amber, Sandalwood and Musk.

Buy Now


We care about your needs. Everything we create, from a complete shaving regimen to a simple bath soap, is designed keeping you in mind.



We care about your needs. Everything we create, from a complete shaving regimen to a simple bath soap, is designed keeping you in mind.