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Day-to-day care for your facial hair

  • Beard nourishment and styling products for regular beard maintenance.
  • Shampoo regulates skincare and leaves a strong impression.
  • Wax with delight, work at that handlebar with precision.
  • The comb banishes frizz and gives a flouncy look.
  • Regular application leads to classy beard profile.
  • Energizes the skin as well as beard texture Provides the ultimate form of care for the perfect beard look.
  • All our beard products are specially formulated with the finest ingredients to keep your facial hair looking, smelling and feeling fantastic.

Included: Beard Oil (Cedarwood - 30 ml), Beard Shampoo & Conditioner (Wood-scented - 100 ml), Moustache Wax (Wood-scented - 50 g) and U-shaped Beard Comb.

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Why does your beard need grooming?

Grooming (washing and oiling) your beard regularly will not only cleanse it of dirt and bacteria but also, nourish it with the right essential oils. It goes without saying that a clean and well oiled beard would be easier to style than an untamed frizzy one.

No Bad Stuff

We understand the importance of keeping harsh chemicals and preservatives away from your beard and skin. Our oil and wash are SLS & Paraben free with no artificial fragrances and added colours. It does not contain any mineral oils.

How to use



Our ingredients are handpicked and carefully formulated into a product that promises to deliver superlative results.


From texture, to aroma, ease of application, and overall feel - immerse yourself in a grooming experience like no other.


We strive to go above and beyond along every step of your journey with us to ensure complete satisfaction.


Why do some men have thick beards while some have patchy/thin beards?
Just like your skin colour and height, beard growth is also a genetically driven process. More specifically, it is the amount of dihydrotestosterone or DHT in your hormones that will lead to beard growth. However, there are ways to grow a great beard and overcome patches/thin hair. The most important factors, after your DNA, are patience and the right products. Don't believe for a moment that a great beard you've seen in a movie or on television was born overnight. It always takes time and a little effort, but at the end of the day it's worth it.
How do I grow a thick, consistent beard?
Once you've grown out your beard for a few months, here are some tips to guide you to a consistent, thick, healthy beard: Figure out the right beard regimen for you: Use a growth oil with natural ingredients, moisturising shampoo and conditioner, softening beard butter, nourishment oils etc. Be regular and caring.
Eat right: Have foods rich in iron, biotin and zinc. Spinach, oysters, eggs, liver, cinnamon, sweet potatoes are some of the foods that will promote healthy beard hair.
Exercise: Resistance training is shown to increase DHT levels. So, hit those dumbbells and try to hit a body fat percentage between 10-15% for ideal DHT levels.
Sleep well: 8 hours of sleep every night helps regulate DHT levels and ensures you're healthy. A healthy body equals a healthy beard.
How do I get rid of beard dandruff?
There is a microorganism called Malassezia Globosa which feeds on the natural oils created by your skin, called sebum. This process creates oleic acid, and if your skin is sensitive to the oleic acid, it could result in skin flakes due to overproduction of skin cells. It is an annoying issue, but pretty common and easy to solve. The simple solution is regular exfoliation. Use a good face scrub and beard wash, preferably during your shower, to gently remove the extra skin and open up the pores. Be careful to not rub too hard - let the products do the exfoliation, not your pressure.
Are these ingredients really that important?
Yes, extremely. India is a country with increasing pollution levels. Our lifestyles are often not healthy. Sometimes, we need external sources of nourishment for our bodies. The face is one of the most sensitive parts of the body and one we should take utmost care of. Personal care products with natural, high quality ingredients are a must for today's grooming needs. Natural ingredients go a long way in ensuring your beard and face stay supple and nourished.