As Valentine's Day approaches many people have started planning their gifts, thanks to all the buzz around the (now major) holiday in the month of February. But most of us end up actually buying the gift for our partner pretty late. It’s not a fallacy or out of reluctance. Interestingly, a study suggests that our brain is hard-wired to procrastinate the decision of actually buying the gift, and what follows is endless research and anxiety. This is so because subconsciously we keep looking for ‘better’ options and ‘better’ deals before we finally seal the deal. But why wait until the last minute when you can buy a gift early on? Here are a few reasons why buying a Valentine's Day gift early is a good idea:

1. Avoid the rush. 
Think of it this way, if you were going to a concert and you knew that the doors opened at 7pm, would you wait until 6:59pm to start lining up? Of course not! You would get there early to avoid the rush and ensure that you get a good spot. Buying gifts is no different. Buying a gift early means you can avoid the crowds and the stress that comes with last-minute shopping. Plus, you'll have more time to find the perfect gift without feeling rushed, and you won’t have to worry about not being able to find what you’re looking for.

2. Show your loved one that you care. 
When you’re buying a gift early you’re not just showing your partner that you’re thinking of them, but you’re also sending them a message that you care about them, and you want to make the occasion special for them. It’s like a secret love letter hidden in a present. It also indicates that you’re invested in your relationship by putting your time, effort and money into it.

3. Give yourself time to plan a surprise.
Anticipating Valentine’s Day takes effort and preparation. Make a list of all the things you want to do and plan ahead to ensure a memorable experience for your significant other. One important aspect to consider is purchasing your gift early. This will not only ensure there are no disappointments but also give you more time to plan and execute it. 

4. Show that you’re not just fulfilling a formality.
By buying a gift early, you demonstrate your thoughtfulness and effort in making the day special. It shows that you are not just going through the motions, but that you have taken the time to consider what would make your partner feel loved and appreciated. Early gift shopping allows you to take your time to choose something that truly represents your feelings, without the added pressure of a deadline. This effort and attention to detail will not go unnoticed and will make the day even more memorable.

5. It's an opportunity to show that you're excited about your relationship. 
Buying a gift early for your Valentine’s Day celebration shows that you are looking forward to this special day and are eager to make it memorable for both of you. By taking the time to plan ahead and choose a thoughtful gift, you express your love and affection in a tangible way, making the day even more meaningful. This small act of love and consideration is a powerful message of your commitment and excitement for your relationship.

IN SHORT…
So, don't wait until the last minute. Just remember that the early bird gets the worm, or in this case, the perfect Valentine's Day gift. Trust us, your partner will thank you for being the ultimate Cupid-in-training. So, grab your quiver of ideas and arrows of love, and start your early gift shopping journey today! Happy Valentine's Day!